Effective Date: December 15, 2025
The Downtown Somerville Alliance (“DSA,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through this Privacy Policy. This policy describes how we collect, use, disclose, and safeguard information when you visit our website, use our mobile applications, or interact with us online (collectively, the “Services”). This Privacy Policy is intended to meet the requirements of major mobile app platforms (including Apple App Store and Google Play) and applicable U.S. privacy laws.
1. Information We Collect
a. Personal Information
We may collect personal information that you voluntarily provide to us, including but not limited to:
- Name
- Email address
- Phone number
- Mailing address
- Business name and contact details
- Payment information (processed through third-party vendors; DSA does not store full payment card information)
This information may be collected when you:
- Sign up for newsletters or alerts
- Register for events
- Submit forms or applications
- Make purchases or donations
- Contact us with inquiries
b. Automatically Collected Information
When you access our Services, we may automatically collect certain information, including:
- Device type, operating system, and browser
- IP address
- Pages viewed and time spent
- App usage data and interactions
- Referring URLs
c. Mobile App–Specific Data
If you use a DSA mobile application powered by the Info Grove platform, we may collect and process:
- App usage data (pages viewed, features used, interactions)
- App performance and diagnostic data
- Push notification preferences and engagement
- Device identifiers used for app functionality and analytics
- Approximate location data (only if enabled by you)
Info Grove acts as a service provider to DSA and processes data in accordance with our instructions and this Privacy Policy. We do not collect precise GPS location data unless explicitly disclosed and consented to.
2. How We Use Your Information
We use the information we collect to:
- Operate, maintain, and improve our website and mobile apps
- Communicate with you about events, programs, and services
- Process registrations, sponsorships, and payments
- Send newsletters, updates, and promotional materials
- Respond to inquiries and provide support
- Monitor usage trends and improve user experience
- Comply with legal and regulatory obligations
3. Sharing Your Information
We do not sell your personal information. We may share information only as follows:
- Service Providers: With trusted third-party vendors who perform services on our behalf, including website hosting, email communications, event registration, analytics, and mobile app services. This includes platforms such as Info Grove, which may process user data solely to provide app functionality, analytics, and communication tools.
- Payment Processors: With third-party payment processors for transactions; DSA does not store full payment card information.
- Legal Requirements: When required by law, regulation, or legal process.
- Protection of Rights: To protect the rights, property, or safety of DSA, our users, or others.
All third-party service providers are contractually required to use personal information only as necessary to provide services to DSA and to maintain appropriate security safeguards.
4. Cookies and Tracking Technologies
We may use cookies, SDKs, and similar technologies through our website and the Info Grove mobile app platform to:
- Understand website and app usage
- Generate aggregated analytics and performance metrics
- Remember user preferences
- Improve functionality and user experience
You can control or disable cookies through your browser settings. Mobile app tracking controls may also be available through your device settings. Disabling tracking may limit certain features of the Services.
5. Push Notifications
If you install a DSA mobile app, you may opt in to receive push notifications. You can disable push notifications at any time through your device settings.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
8. Children’s Privacy
Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 13, we will take steps to delete it.
9. Your Privacy Rights
a. New Jersey Privacy Rights
If you are a resident of New Jersey, you have rights under the New Jersey Data Privacy Act (NJDPA), including the right to:
- Confirm whether we process your personal data
- Access the personal data we maintain about you
- Correct inaccuracies in your personal data
- Request deletion of personal data provided by or obtained about you
- Obtain a copy of your personal data in a portable format
- Opt out of targeted advertising, sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects
The Downtown Somerville Alliance does not sell personal data and does not engage in profiling or targeted advertising as defined by the NJDPA. You may exercise your rights by contacting us using the information provided in the Contact Us section below. We will respond in accordance with applicable law.
b. General Privacy Rights
Depending on your state of residence, you may have additional rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Request corrections or updates
- Request deletion of your personal information
- Opt out of certain communications
10. Third-Party Links
Our Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date. Continued use of the Services after changes constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Downtown Somerville Alliance
Somerville, New Jersey
Email: Hello@downtownsomerville.org
This Privacy Policy applies to the Downtown Somerville Alliance website and any official DSA mobile applications.