Your Success Story Starts Here

Open Shop in Downtown Somerville

It takes all kinds of people to make a great community, and it takes all kinds of businesses to make a strong downtown. Downtown is truly at the center of it all, located at the heart of central New Jersey. With easy access to public transit, gorgeous historic buildings, attractions within walking distance and plenty of trees for shade, it’s easy to see why Downtown Somerville is the perfect fit for your business!

400+

Completed Apartments w/in the SID (150+ more currently under construction)

3.5M

Visits/year with 800k+ Unique Visitors

35+

Special Events/Year including the Somerville St. Patricks Day Parade drawing in more than 25K visitors per year

30K+ Sq.Ft.

of New Retail Space Recently Built

Events & Opportunities

There’s always something happening downtown! With over 50 events hosted per year (including the largest St. Patrick’s Day Parade in New Jersey), our events attract thousands and provide ample opportunities to promote and succeed with your business!

Ongoing Summer Events

No event found!

The Holiday Spirit

No event found!

Residential favorites

Girls Night Out

Premier dining and shopping!

Art All Day

3 Days of Art Festivities

Central Jersey Jazz Fest

Annually attended by over 6,000!

No event found!

Shops, Restaurants, & Experiences

Open Your Shop Downtown!

Our downtown is a buzz on Yelp, UrbanSpoon, Trip Advisor, Google, Zagat, and many more! Visitors love the diversity of both big chain, regional, and mom & pop shops, and variety means plenty of opportunities for your business to be exposed to new customers!

45+

Restaurants

75+

Specialty Shops

35+

Experiences

We Help You Advertise

Join the Business Boom!

The Downtown Somerville Alliance uses its web presence as a key marketing tool to support and promote the amazing businesses and restaurants located in downtown Somerville. Thousands of visitors come to the site every month, and we offer exposure to these potential customers FREE for our growing business community!

“We love being part of a vibrant community that has so much to offer us as well as our clients. We have been met with open arms from all the business owners right from the start.”

Kelly Werrlein

— Kelly Werrlein. Owner at The Beauty Bar

“From a business owner's perspective, I've had businesses in two other towns and neither can hold a candle to what Somerville has to offer. The support from the DSA is unsurpassed and the camaraderie among businesses leads to a tight knit, supportive community. For the patron, Somerville has it all. Restaurants, shopping, festivals, car shows, movie nights, comedy nights, jazz fest...I could go on and on.”

Karin Giamella

— Karin Giamella. Creative Director at Blue Sheep Bake Shop

Arrange a Tour
Come See you Yourself

Fill out the form below to arrange a tour of downtown so you can envision exactly how your business fits in with our community!

FAQs

Couldn't find your answer?
We're happy to help.

I am starting a business in Somerville. What licenses do I need?

It depends on the type of business that is being started. Please call the Department of Community Development for more specific information (see contacts page for full listing).

How do I know if the type of business I want to open is permitted?

It is against the law to operate a business without the required Zoning Permit. It is strongly advised that, before purchasing a property with the intention of establishing a specific type of business, or before establishing any business anywhere in the Borough, you check with the Community Development Office for more information (see contacts page for full listings).

I am a business owner, where do I park?

Parking is available in the municipal lots located in and around the Downtown Core. Pay stations are located in each lot and make it convenient to pay once per day. The best option is to park in lot #7, which is located on East High Street. Parking in lot #7 costs 50 cents an hour and is free on Saturdays and Sundays. Lots #1, #2, and #6 are the next best option, and each cost 75 cents an hour and are free on Sundays. Meters on Main Street have a two hour limit and should be reserved for shoppers.

How do I apply for signage for my business?

All businesses located within the special improvement district (Downtown Somerville) are required to appear before the Architectural Review Board for a recommendation of approval if they want to add any exterior signage to their place of business. This also includes A frame sandwich board signs and any exterior painting. The ARB consists of a member of the Zoning Board of Adjustment, a member of the Planning Board and a member of the Downtown Somerville Alliance. The Director of Community Development and the Executive Director of the Downtown Somerville Alliance also attend. If the ARB recommends your signage for approval, the application is then submitted to the Somerville Planning Board for final approval before a permit will be issued. For more information please contact the DSA or Office of Community Development (see contacts page for full listing).

What is the Downtown Somerville Special Improvement District?

The Downtown Somerville Special Improvement District is a designated zone within which services are provided above and beyond the level offered by local government. Through this mechanism, property owners decide what kind and what level of downtown management services they need, and exert direct control over the delivery of those services.

Why does Downtown Somerville need coordinated management and marketing services?

Suburban properties, including office parks and shopping malls, are developed, managed, and marketed by a single ownership group or management company. By contrast, ownership of downtown buildings and land is divided among over 200+ individuals and companies with no coordinated management to advocate for their interests, provide common services, or promote the downtown as a product and destination.

The Downtown Somerville Improvement District works to meet the expectation that owners have for a safe, vibrant, diverse and economically successful district. As directed by the owners, it does this by accomplishing such tasks as providing enhanced cleaning, maintenance beautification, training, promoting downtown as a destination, and gathering and disseminating pertinent data on downtown’s progress.

How do I know when the Downtown Somerville Alliance or its committees meet?

The DSA Board of Trustees meets the second Monday of every month at 6:00PM. Board meetings are held at Office Evolution, 50 Division St. Ste 501, Somerville, NJ 08876

Committee meetings are usually via Zoom.

For updated meeting times, please email the DSA office at downtownsomervillealliance@gmail.com.

Are the board meetings open to the public?

Yes.

How does one become a DSA board member?

Members of the Downtown Somerville Alliance Board of Trustees are appointed by the Somerville Mayor and Council with a recommendation from the DSA. To be considered for a position on the DSA Board, please forward your statement of interest and resume to Natalie Pineiro at npineiro@somervillenj.org.

Who do I contact if I am a business owner who would like to list a business event on this website?

For business listings on this website, contact Natalie Pineiro via e-mail at npineiro@somervillenj.org. All events must be submitted one month in advance of the date of the event in order to be placed on this website as an event listing. Please be prepared to e-mail information regarding the events name, location, time, a description of the event, cost of the event, a contact phone number and/or e-mail address and any other pertinent information regarding your event. Your event listing will then be submitted for approval. You will receive an approval or denial of the event within one week of your submission. Submission of your event, regardless of type or cause, does not ensure placement on the website.

Your Success Story Starts Here

Open Shop in Downtown Somerville

400+

3.5M

35+

30K+ Sq.Ft.

Events & Opportunities

Ongoing Summer Events

The Holiday Spirit

Residential favorites

Girls Night Out

Art All Day

Central Jersey Jazz Fest

Shops, Restaurants, & Experiences

Open Your Shop Downtown!

Restaurants

Specialty Shops

Experiences

We Help You Advertise

Join the Business Boom!

Arrange a Tour
Come See you Yourself

FAQs

Couldn't find your answer?
We're happy to help.

Visit Us!

The Alliance

Questions? Contact Us!

Your Success Story Starts Here

Open Shop in Downtown Somerville

400+

3.5M

35+

30K+ Sq.Ft.

Events & Opportunities

Ongoing Summer Events

The Holiday Spirit

Residential favorites

Girls Night Out

Art All Day

Central Jersey Jazz Fest

Shops, Restaurants, & Experiences

Open Your Shop Downtown!

Restaurants

Specialty Shops

Experiences

We Help You Advertise

Join the Business Boom!

Arrange a Tour Come See you Yourself

FAQs

Couldn't find your answer? We're happy to help.

Visit Us!

The Alliance

Questions? Contact Us!

Arrange a Tour
Come See you Yourself

Couldn't find your answer?
We're happy to help.