Somerville, NJ — The Downtown Somerville Alliance (DSA) is proud to announce the establishment of the Lloyd F. Silverman Downtown Somerville Entrepreneur of the Year Award, a new annual honor recognizing an outstanding business owner whose leadership, innovation, and community commitment strengthen the vitality of Downtown Somerville.
The award is named in tribute to Lloyd F. Silverman, a lifelong entrepreneur, Downtown advocate, and respected community leader whose vision and dedication helped shape Somerville into the vibrant destination it is today. The award will celebrate a business owner located within the Downtown Somerville Special Improvement District who exemplifies entrepreneurial spirit, civic engagement, and meaningful contributions to the community.
Mayor Brian Gallagher praised the creation of the award, noting its lasting significance for the borough.
“What a fitting tribute and reminder of the impact that Lloyd Silverman, the consummate gentleman, has had on Downtown Somerville. Lloyd understood retail on a Main Street level and the need to adapt your business model to changing times over many decades. This award represents his future vision of Somerville, which is still constantly evolving.”
Lloyd Silverman’s entrepreneurial journey began shortly after World War II. A graduate of Somerville High School and a U.S. Army veteran, he returned home with his wife and, armed with just $100, determination, and a GI loan, opened Snow White Laundry on Division Street in 1947 at the age of 26. Three years later, the couple launched Lloyd’s Unpainted Furniture, which quickly grew and relocated to West Main Street, evolving into Lloyd’s Colonial Furniture and later Lloyd’s Furniture, one of the most recognized upscale furniture retailers in the tri-state area.
Beyond business success, Lloyd F. Silverman was deeply committed to Downtown Somerville. He served on numerous committees, actively promoted the downtown district, and regularly hosted high-profile events that drew regional attention. His support extended to Somerville’s police, fire, and rescue squads, local schools, and athletic programs, always with the goal of ensuring the borough remained a premier place to shop, live, and do business.
Jeff Silverman, Lloyd’s son, shared the personal importance of the award and its origins:
“On a personal note, I would also like to thank Mayor Gallagher for following through on my request by proposing this idea to the Downtown Somerville Alliance. His support means a great deal to my family and me.”
“My father exemplified being an entrepreneur by starting with an idea fueled by passion, positioning himself to be among the best in his field, and never giving up, regardless of obstacles. It all began with $100, unwavering determination, countless sacrifices, and a commitment to Downtown Somerville for 70 consecutive years, until he retired at the age of 94. Lloyd F. Silverman was an exemplary entrepreneur who helped put Somerville, New Jersey, on the map as a destination place to be.”
Dana Kessel, Executive Director of the Downtown Somerville Alliance, emphasized the award’s purpose and forward-looking impact:
“The Lloyd F. Silverman Entrepreneur of the Year Award honors more than a remarkable individual. It celebrates the values that continue to define Downtown Somerville. Mr. Silverman believed deeply in community, collaboration, and the power of Main Street businesses to shape a town’s identity. This award will recognize today’s entrepreneurs who carry that same spirit forward while building Somerville’s future.”
Nominations for the inaugural Lloyd F. Silverman Downtown Somerville Entrepreneur of the Year Award will open on January 15, 2026, with the recipient announced during Downtown Somerville’s First Friday event in June 2026.
For nomination details and eligibility requirements, visit www.downtownsomerville.org.