Board Agenda – Monday, August 11, 2025

Monday, August 11, 2025

Meeting time: 6:00

LOCATION: OFFICE EVOLUTION LARGE CONFERENCE ROOM 

(The agenda is subject to can be amended or supplemented prior or at the meeting as determined by the Board)

1. ROLL CALL Kevin Sluka
2. CHAIRMAN REMARKS Chas Stevens
3. MINUTES July 14, 2025 (motion and second, group vote)
4. COMMITTEE REPORTS
   1. Finance Chas Stevens
   2. Infrastructure & Design Team Tania / Kevin
   3. Promotions (Natalia)
      1. Social Media KPI report Becky Pollard
      2. Social Media/Influencers Policy Dana Kessel
      3. Sub-committee of food/beverage businesses Dana Kessel
      4. Dog Friendly Initiative Dana Kessel
      5. Upcoming Events:
         1. August 13 – Movie Night – Wizard of Oz with Glinda & Elphaba Characters
         2. August 19 – Mixer at VintEdge
         3. August 24 – Artisan’s Market
         4. September 5 – Last First Friday & Cruise Night T-Shirt Giveaway
         5. September 14 – Central Jersey Jazz Fest
         6. October 18 – Haunted History
         7. October 30 – Spooktacular
         8. November 29 – Small Business Saturday
         9. December 5 – Jubilee
   4. Economic Vitality
      1. Update regarding upcoming vacancies and business sales
         1. QCrew Outpost
         2. Discover Wines
      2. Grand Openings
         1. Fleet Feet – September 7, 2025
5. DIRECTOR’S REPORT Dana Kessel
   1. Entrepreneur of the Year Award Update
   2. Business Education Podcasts
      1. Signage & Code Enforcement
      2. Social Media Marketing 101/Getting Started with Paid Ads: FB & Instagram
      3. How to Get the Most Out of DSA Events – Maximizing Foot Traffic During Events and Promotions
      4. Collaborating with Fellow Businesses to Cross-Promote
      5. Understanding Your Role in the SID and What the DSA Offers
      6. Nominate or Win: Entrepreneur of the Year Process
6. NEW ITEMS/UPDATE
7. OUTSTANDING ITEMS
8. COMMENTS FROM THE PUBLIC
9. ADJOURNMENT

EXECUTIVE SESSION DISCUSSION (if required)